The vabene business model
What is vabene?
vabene is a business model for the privately financed health care market. It is divided into a health care concept and a marketing concept.
The vabene health care concept
The vabene health care concept is based on long-standing know-how of neuromuscular disciplines and their effect on a sound body balance.
An orthostatic examination is used to detect problems with the human locomotor system, which are then corrected using neuromuscular proceptor insoles.
The holistic approach serves to prevent and treat bad posture and its symptoms:
back, neck and knee pain, muscular tension, joint problems, etc.
The health care concept includes:
- a personal examination B-B-C (Body Balance Check)
- an individual service NPS (Neuromuscular Proceptor inSole)
The vabene marketing concept
The vabene marketing concept facilitates lucrative entry into the open health care market for innovative partners. It includes:
- The vabene know-how
Long-standing proprioceptive foot care know-how is systemised and documented. Training courses and hands-on tutoring at our vabene competence centres guarantee standardised and high-quality care for your customers.
- The vabene quality brand
The vabene brand conveys the complex contents of the service whilst creating an unmistakable quality image.
Advertising campaigns and uniform marketing by our partners increase brand awareness and mean that your customers recognise the brand.
- The vabene partnership concept
The practical experience our partners have of B-B-C and NPS are incorporated in regular further training.
Partner meetings also permit discussion about successful marketing measures.
All initiatives of the individual partners promote the further development of the vabene concept for the
benefit of all partners.
The dynamics of the “open health care market”
The open health care market covers all health care services that do not require a prescription. Alternative medicine, over-the-counter medicines and products, the services of non-medical practitioners and physiotherapists as well as medical offerings from fitness studios, wellness clinics and hotels ensure dynamic development.
- Estimated total market volume of 4.5 BILLION € in Germany
- High 2-digit growth rates are predicted
- The open health care market is THE growth market of the future
The market for the vabene health care service
Bad body balance often manifests itself in classical symptoms such as tensions and back ache (neck ache, headache and similar):
- 90% of adults complain of back pain
- For 70% of the population, back pain is becoming a chronic illness
- Back pain is the most common complaint of all
- Statistics from several health insurance companies confirm that back pain is the number one reason for absence from the workplace
- Back pain is the number one reason for both inability to work and occupational disability
- Only 7-10% of those affected consult a doctor
The advantages of a vabene co-operation
As an alternative and sound health care service, vabene offers high potential returns on the open health care market.
The open health care market is set to develop very strongly and will thus sustain intensive competition. A variety of market participants (industry, craft, trade and commerce, doctors' surgeries, hospitals, fitness studios) will offer a variety of health care services. For the consumer, the choice will be overwhelming. What he wants is to obtain comprehensive information quickly in order to safely select a suitable and sound health care service from the vast array on offer to him. If in doubt, he will choose a well-known product over an unknown one.
In this environment, vabene offers you the decisive competitive edge with an innovative health care service, a strong brand and a joint market presence as part of a solid partnership. Using the vabene brand will enable your customer to quickly find out about a sound health care service and make his choice accordingly. The joint market presence increases awareness of the vabene service. Partners’ experience of proprioceptive care and the associated marketing is collected, exchanged and developed all under the umbrella of vabene.
With vabene you are reliably safeguarding your long-term business success in a lucrative but extremely competitive market.
The objectives of vabene
- vabene partners are the leading specialists and providers for proprioceptive foot care on the open health care market thanks to professional training and regular further education
- vabene partners can concentrate on setting up the vabene health care concept without any financial risks
- vabene partners benefit from brand awareness and brand image
- vabene partners enjoy active support offered for all types of customer approach (acquisition, advertising, PR)
- vabene partners attend regular partner meetings where they receive additional motivation in the form of further training, exchange of experiences and discussion that also reinforce their decisions
- vabene partners increase their profitability due to honest partnership and fair co-operation in a well-founded relationship
- Professional training and regular further education in the field of proprioceptive foot care
- Provision of extensive documentation and handbook
- Financial support for using the requisite hardware and software
- Granting of territorial monopoly
- Provision of the rights to use the vabene brand
- Developing and consolidating a strong brand with a positive image
- Support when approaching target groups (doctors, end users, companies, etc.)
- using advertising and information material
- at local and regional information events
- by lending exhibition stands, etc.
- by deploying staff from the system head office
- Active support for sales and acquisition activities (companies, associations or similar bodies)
- Exchange of benchmark data (anonymously) between all partners with regard to the vabene health care service (therapy successes, complaints, B-B-C v. NPS, results of follow-up checks, etc.)
- Regular exchange of experience at partner meetings (at least once a year) and on other occasions
- Setting up a vabene web site for use by and the presentation of all partners
